For B2B sales teams

Appointment setting for B2B sales teams. Qualified, booked, with notes.

Your closers are paid to close. Instead they spend most of the day prospecting, and the pipeline dips every time a deal gets busy. We find the decision-makers, start the conversation and book them into your reps' diaries, with notes on who they are and why they said yes.

For sales leaders and founders with one to ten salespeople, in the UK or the US, who want the top of the funnel to stop depending on who had a quiet week.

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01The problem

Sounds familiar? It should. We hear it every week.

Closers who spend the day prospecting

The Bridge Group 2025 benchmark puts a full-time salesperson at 44 dials, 41 emails and 19 LinkedIn touches a day. That is the whole day gone before a single deal moves.

The pipeline that dips when you are busy

A good month closing is a bad month prospecting. Ninety days later the diary is empty and the team is back to cold calling strangers.

The SDR you cannot hire fast enough

Three months to ramp, about £410 a meeting once salary, NI and pension are in, ten meetings a month when they are good. And the moment they are good, they want to be an account executive.

What we run instead

02What we run

Four ways in. One meeting in your diary.

Your reps' LinkedIn profiles, plus our salespeople who join the team, aimed at the decision-makers in your market with a reason to buy this month. Inboxes that land. A friendly text. And a real British caller who rings every interested reply within 24 hours, qualifies them and books the time straight into the right rep's diary.

Salespeople on LinkedIn

Your profile, plus ours on your team. Around 450 personal connection requests a week to the people who buy what you do.

Inboxes and SMS

Warmed-up inboxes that land, and a friendly text so nobody goes cold between the reply and the call.

British callers

Every interested reply rung within 24 hours, qualified, and booked into your diary with notes.

Your own CRM login

Every message, reply and call in one place, live. A weekly report you can check against your calendar.

We set everything up with you on day one. After that you do not write a message, send an email or pick up a phone. You just turn up to the meetings.

60sSee how we do it, in 60 seconds

How your next client goes from a stranger on LinkedIn to a meeting in your diary.

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What each meeting costs

03Cost per meeting

Shorter bar, cheaper meeting. Ours is pink.

Paid ads

£500 to £1,200

Other agencies

£300 to £600

A new sales hire

about £410

NEON GORILLA

£98 to £197, modelled

Cost per qualified meeting. Ads: WordStream Google Ads benchmarks 2025, business services, at 10 to 20% lead to meeting plus a management fee. Other agencies: published UK and US per-appointment pricing, aggregate. Sales hire: Indeed UK average salary with employer NI and pension, over the Bridge Group 2025 median of ten meetings a month. Ours: modelled on one LinkedIn seat at three to five qualified meetings a month; your market and offer decide the result. Read Nov 2026.

On your 1-to-1 we work out your cost per meeting with your own numbers, before you commit to anything.

Don't just take our word for it

04Proof

Here's what it did for businesses like yours.

One month, side by side

1,950 LinkedIn touches. Up to 33,000 emails.

Against roughly 380 LinkedIn touches and 820 emails for a full-time salesperson over the same twenty working days, and every interested reply rung within 24 hours instead of when someone finds the time.

When we ring, they book

66% of interested people booked a meeting.

65 of the 98 people who said they were interested on our own campaign booked once a real person rang them. The published benchmark for a cold call is 4.6%.

Belkins B2B Cold Calling Benchmarks 2026. Ours: 65 meetings from 98 calls to prospects who had said they were interested, one campaign, three accounts, three months, read Sep 2026.

Read the full stories →

What the first 90 days look like

05First 90 days

From one setup call to a full diary.

Day 1
The setup call
Your market, your best clients and how you talk. From here, we take over.
Day 7
LinkedIn goes live
Your profile and our salespeople start conversations with the right people.
Day 14
Callers and CRM live
Every interested reply gets a call. You get your own CRM login.
Week 4
Full pace
Inboxes warmed up and sending, SMS follow-ups running.
Every month
A review call
What booked, what closed, what we change next.
Day 90
The straight review
Cost per meeting, meetings to clients, and what we scale next.

No fairy tales: we do not promise you sales. We promise the work, done properly, every week. Our promise →

06Questions

The ones we get asked first.

If it does not add up on your numbers, I say so on the call. Ben.

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Are appointment setting agencies worth it?

They are worth it when each meeting that actually happens costs less than the same meeting would cost you another way, with someone who can buy. A UK sales hire works out at about £410 a meeting. Published agency pricing runs £300 to £600, and ours is modelled at £98 to £197. A no-show is chased and rebooked, never charged as a meeting.

Retainer or pay per meeting, compared →

Does this replace our SDRs?

It replaces the hire you have not made yet, or sits on top of the team you have. Most sales leaders use us to fill the diaries of their closers and keep their SDRs on the accounts that need a person all day.

How do the meetings reach our CRM?

Every meeting arrives with notes: who they are, what they need, why they said yes, and the thread that got them there. You get your own login to our CRM, and we push to yours where it has an open door.

Who makes the calls?

Trained British callers, briefed on your business, who ring people who have already replied and said they are interested. Not a recording, not a voicemail drop, and never a cold call to a stranger.

What counts as a qualified meeting?

A booked conversation with someone who makes the buying decision or has a direct say in it, who replied and said they were interested, who was spoken to by one of our callers, and who turned up or rebooked. A no-show is chased, never counted.

Do you work with US teams?

Yes. UK and US agreements are available. The setup call is where we agree the hours your prospects keep.

07Read more

The long answers. Written for you, not for everyone.

12 November 2026 · 4 min read
Retainer or pay per meeting? How appointment setting is priced, and what a meeting really costs
Appointment setters charge a monthly fee or a price per meeting. Both can work and both can burn you. How to compare them, and the one sum that shows what a meeting really costs once no-shows are counted.
Read it →
11 November 2026 · 3 min read
How to brief an appointment setter so the meetings are worth taking
The quality of the meetings is decided in the first two hours, on the setup call. The eight things a good brief contains, the one most teams forget, and what to expect by week.
Read it →
7 November 2026 · 3 min read
Why one channel never books the meeting, and how four of them do
LinkedIn alone gets about one reply in ten. Email alone gets about one in thirty. A phone call to a stranger books one in twenty. Put them in the right order and the numbers change completely.
Read it →
3 November 2026 · 3 min read
Cold email reply rates in 2026, and what a good one looks like
The average reply rate has fallen from 8.5% to around 3.4% in seven years, and the honest number is lower. What the 2026 studies say, why they disagree, and the three things that move your rate.
Read it →
29 October 2026 · 3 min read
What a qualified meeting actually means, and what does not count
Appointment setters sell meetings. Most of them count a calendar invite as one. Here is the four-part definition we hold ourselves to, and the questions to ask anyone else selling you meetings.
Read it →
23 October 2026 · 4 min read
Outsourced SDR or in-house SDR? The 2026 numbers, side by side
Three months to ramp, ten meetings a month, 40% attrition. The in-house SDR is a known quantity. Here is what it costs against appointment setting run for you, and when each one wins.
Read it →

Your next clients are out there right now. Let's go and meet them.

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Who we help

Recruitment agenciesBusiness development for recruitment agencies Marketing agenciesLead generation for marketing agencies Consultants and fractional executivesLead generation for consultants Recruitment websitesA site that matches your Indeed feed, managed from your phone Shopify food and drink storesOne person responsible for your store's growth

Where next?

See how we workEvery channel, and what your prospect sees, step by step.What you getThe team that joins yours, and what a meeting costs.Book a 1-to-130 minutes. Your numbers, worked out live.