RESULTS, WRITTEN FROM THE LOGS
What actually happened when AI ran the outbound: the campaign numbers, the parts that broke, and the systems behind them. Everything here comes from our own pipeline and client campaigns we ran ourselves.
AI powered LinkedIn: how UK recruiters are automating client and candidate prospecting
Solo UK recruiters are running AI on their own LinkedIn accounts to open client conversations and source candidates at the same time. Here is how it works, with real pipeline numbers and the caveats nobody mentions.
Read it →AI search rankings are mostly noise. Here's what B2B founders should build instead.
New research shows single AI visibility checks are statistically unreliable. Here is what actually builds durable AI search presence for founder-led B2B businesses.
Google AI Overviews: how to show up, and what they did to your clicks
A first-hand guide to Google AI Overviews from Ben Fildes of Neon Gorilla. What they are, why your traffic can fall while your visibility rises, and the practical work of earning a place in the answer at the top of the page.
Seven AI SEO mistakes that keep you out of the answers
The common AI SEO mistakes that keep businesses out of AI answers, from Ben Fildes of Neon Gorilla. From burying the answer and drowning in adjectives to chasing volume and flying blind on measurement, and what to do instead.
Your AI agent isn't dumb. It forgot how to use your tools.
As you connect an AI agent to more tools, the failure stops being reasoning and becomes memory. The fix is not a smarter model. It is a skill: a short operating manual each tool carries.
Does AI outbound actually work? Here is what our pipeline data says
Sequoia calculated AI needs $3 trillion to justify its costs. Here is what our live pipeline data says about the simpler question: does it get you meetings?
The agentic C-suite: how to run a full executive team in Claude Code
A six-person business cannot afford a CFO, CMO, CTO or chief of staff. So we built one in Claude Code, as dedicated sessions with loops. Here is exactly how it works, from the terminal we run it in.
AI search drove 35% of Writesonic's inbound leads last year — here's what founder-led B2B businesses should do about it
AI search went from 2.5% to 35% of one company's inbound in a year. Here's what our pipeline data says about what that shift means for founder-led B2B outbound.
AI SEO for service businesses: recruiters, trades and agencies
How AI search changes lead generation for service businesses, from Ben Fildes of Neon Gorilla. Why buyers now ask AI to shortlist a supplier, what that means for recruiters, trades and agencies, and the practical work of being the firm the answer names.
What is AI SEO? A plain guide to getting found in AI answers in 2026
A clear, first-hand explanation of AI SEO from Ben Fildes of Neon Gorilla. What the term actually means, how it differs from classic SEO, and the practical work of getting your business named by ChatGPT, Google AI Overviews and Perplexity.
521 conversations in 12 days: exactly how the AI did it
A day-by-day breakdown of the recruitment campaign that started 521 LinkedIn conversations and booked 6 meetings in 12 days, including the two things that went wrong.
Amazon just killed Mechanical Turk. The manual SDR is next.
Amazon is closing Mechanical Turk — here is what that means for B2B founders still running human-powered outreach.
SEO vs GEO: what changes when your buyers ask AI instead of Google
A strategic look at how search marketing changes when buyers ask ChatGPT and Google AI instead of scanning ten blue links, from Ben Fildes of Neon Gorilla. What to keep, what to add, and how to measure it.
The enrichment waterfall: how AI finds the email address behind a warm LinkedIn lead
Our three-step waterfall for turning interested LinkedIn prospects into email conversations, with the real hit rates from 357 enriched contacts and the step most teams skip.
What 3,215 LinkedIn conversations taught us about acceptance and reply rates
Niche beats volume, boring sectors outperform crowded ones, and the first message decides everything. Field notes from 5,020 messages across our own and client campaigns.
Approval-first AI: 43 booked meetings and not one message sent without a human
The architecture that lets AI run your outbound without ever speaking for you unsupervised: default-reject queues, hard stops, and why the approval loop makes the AI better, not slower.
From Sales Navigator search to working prospect sheet in one evening
The exact pipeline that turns a raw LinkedIn search into a scored, enriched, campaign-ready prospect list without a VA, with the checks that stop garbage getting through.
How to automate LinkedIn outreach without getting your account restricted
A first-hand guide to running automated LinkedIn outreach at real volume without triggering restrictions, from Ben Fildes of Neon Gorilla. The pacing, the messages and the one mistake that got our own campaign rate-limited.
Structured data for AI search: how to make your facts machine-liftable
A practical guide to schema and structured content for AI search, from Ben Fildes of Neon Gorilla. Why a fact in a table beats the same fact in a sentence, which schema types earn citations, and how to write claims a model can quote without guessing.
How to get your business cited in AI answers, without gaming anything
A practical, first-hand GEO field guide to getting your business named in ChatGPT, Google AI Overview and Perplexity answers, from Ben Fildes, founder of Neon Gorilla. What generative engine optimisation actually is, and the loop we run to earn citations.
How to measure AI search visibility: are you in the answers or not?
A practical guide to measuring AI search visibility from Ben Fildes of Neon Gorilla. Why rankings and traffic now miss the point, what share of AI voice means, and how to build a scoreboard for whether ChatGPT, Google and Perplexity name you.
AI SDR vs a human SDR: the real numbers after 3,216 conversations
An honest, first-hand comparison of an AI SDR against hiring a human one, with the real cost, ramp time and output from running AI outbound across 3,216 conversations. Written by Ben Fildes, founder of Neon Gorilla.
How AI crawlers read your site, and how to let them
A clear guide to AI crawlers from Ben Fildes of Neon Gorilla. What GPTBot, ClaudeBot and PerplexityBot are, how robots.txt and llms.txt control them, and the technical basics of making your site legible to the machines that build AI answers.
AI lead scoring in practice: cutting a 1,892-prospect list before it burns your account
How we score prospect lists with AI before any outreach happens, why we cut a third of most lists, and what happened to the campaign where the list was too big.
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