NEON GORILLA

For recruitment agencies

Business development for recruitment agencies. Done for you.

Your consultants are brilliant at filling roles. Finding the next client is the job nobody has time for. We find the hiring managers who are recruiting right now, start the conversation in your voice, and book them into your diary.

For agency owners and directors with a desk to fill and no BDM to fill it. Perm, contract or both.

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01The problem

Sounds familiar? It should. We hear it every week.

Your best biller is also your BD team

Business development happens between candidate calls and client updates, when there is a gap. There is never a gap. So the pipeline runs on whoever has a quiet week.

Cold calling hiring managers

The published benchmark is 4.6% of cold-call conversations turning into a meeting. Your consultants know that number in their bones, which is why they stop doing it.

The BDM who left with the contacts

Three months to get going, ten meetings a month when they are good, and when they move on the relationships go with them. Then you start again.

What we run instead

02What we run

Four ways in. One meeting in your diary.

Your LinkedIn, plus our salespeople who join your team on it, aimed at the companies that are hiring in your patch right now. Inboxes that land. A friendly text. And a real British caller who rings every interested hiring manager within 24 hours.

Salespeople on LinkedIn

Your profile, plus ours on your team. Around 450 personal connection requests a week to the people who buy what you do.

Inboxes and SMS

Warmed-up inboxes that land, and a friendly text so nobody goes cold between the reply and the call.

British callers

Every interested reply rung within 24 hours, qualified, and booked into your diary with notes.

Your own CRM login

Every message, reply and call in one place, live. A weekly report you can check against your calendar.

We set everything up with you on day one. After that you do not write a message, send an email or pick up a phone. You just turn up to the meetings.

60sSee how we do it, in 60 seconds

How your next client goes from a stranger on LinkedIn to a meeting in your diary.

Like what you see? Book your 1-to-1 →

What each meeting costs

03Cost per meeting

Shorter bar, cheaper meeting. Ours is pink.

Paid ads

£500 to £1,200

Other agencies

£300 to £600

A new sales hire

about £410

NEON GORILLA

£98 to £197, modelled

Cost per qualified meeting. Ads: WordStream Google Ads benchmarks 2025, business services, at 10 to 20% lead to meeting plus a management fee. Other agencies: published UK and US per-appointment pricing, aggregate. Sales hire: Indeed UK average salary with employer NI and pension, over the Bridge Group 2025 median of ten meetings a month. Ours: modelled on one LinkedIn seat at three to five qualified meetings a month; your market and offer decide the result. Read Nov 2026.

On your 1-to-1 we work out your cost per meeting with your own numbers, before you commit to anything.

Don't just take our word for it

04Proof

Here's what it did for businesses like yours.

Blayde Recruitment

First meeting booked overnight.

A construction recruitment agency, running outreach on the managing director's own LinkedIn profile.

“I’ve never had somebody make an appointment with me like that ever. I committed to a sale quicker than I ever have done.”
Damien M, Managing Director, Blayde Recruitment

Cape Solutions

25 interested conversations in 30 days.

A sales recruitment agency. 639 connection requests, 277 accepted, 90 replies and 25 hiring managers who said they were interested, from one LinkedIn account in the first month.

Wilson Mannion

16 interested hiring managers. 3 calls booked.

A legal recruitment agency. From the owner's own LinkedIn account between 7 October and 11 November 2026: 177 new connections, 40 replies, 16 partners and heads of department who said they were interested, and 3 who booked a call. We built their website and job feed too.

Belkins B2B Cold Calling Benchmarks 2026. Ours: 65 meetings from 98 calls to prospects who had said they were interested, one campaign, three accounts, three months, read Sep 2026.

Read the full stories →

What the first 90 days look like

05First 90 days

From one setup call to a full diary.

  1. Day 1

    The setup call

    Your market, your best clients and how you talk. From here, we take over.

  2. Day 7

    LinkedIn goes live

    Your profile and our salespeople start conversations with the right people.

  3. Day 14

    Callers and CRM live

    Every interested reply gets a call. You get your own CRM login.

  4. Week 4

    Full pace

    Inboxes warmed up and sending, SMS follow-ups running.

  5. Every month

    A review call

    What booked, what closed, what we change next.

  6. Day 90

    The straight review

    Cost per meeting, meetings to clients, and what we scale next.

No fairy tales: we do not promise you sales. We promise the work, done properly, every week. Our promise →

06Questions

The ones we get asked first.

If it does not add up on your numbers, I say so on the call. Ben.

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How does a new recruitment agency win its first clients?

By talking to hiring managers at companies that are hiring right now, before they brief another agency. A list built from live job adverts and new funding, a personal message from your own profile, and a call once they reply. Billing and business development fight for the same hours, so the outreach has to run whether or not you have a busy week.

The full UK guide to winning recruitment clients →

Do you cold call hiring managers?

No. Cold calls on their own convert badly. Published benchmarks put cold-call conversation to meeting at 4.6%. On our own desk, ringing people who had already replied and said they were interested booked 65 of 98, or 66%. The phone still works best after the reply.

Why we ring after the reply →

Will this get my LinkedIn restricted?

Not the way we do it. We run safe daily volumes across your profile and our salespeople's, with limits our system enforces, and every message is written for the person receiving it. A profile that reads as a person behaving like a person does not get reported.

How do you know which companies are hiring?

Live job adverts, new funding, new leaders, teams growing on LinkedIn. We build the list from the signals that say a company needs a recruiter this month, not from a database of every company in the sector.

Do you work with contract desks as well as perm?

Yes. The messages and the list change, the method does not. On the setup call we go through your desks, your fee structure and the clients you want more of.

What does a client meeting cost?

Modelled, £98 to £197 per qualified meeting with a hiring manager, depending on your sector. A full-time BDM works out at about £410 a meeting once NI and pension are in. We work out your numbers on the 1-to-1 before you commit to anything.

Can you promise placements?

No. We put hiring managers who want to talk in front of you, with notes on what they need. Winning the role and filling it is your craft, and we never pretend otherwise.

Can you sort our website out as well?

Yes. We build recruitment websites that keep themselves in sync with your Indeed feed, managed from your phone, for a fixed price. The outreach sends hiring managers to the site, so it had better be right when they get there.

Recruitment websites that match your Indeed feed →

07Read more

The long answers. Written for you, not for everyone.

Your next clients are out there right now. Let's go and meet them.

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Who we help

Marketing agenciesLead generation for marketing agenciesB2B sales teamsAppointment setting for B2B sales teamsConsultants and fractional executivesLead generation for consultantsRecruitment websitesA site that matches your Indeed feed, managed from your phoneShopify food and drink storesOne person responsible for your store's growth

Where next?

See how we workEvery channel, and what your prospect sees, step by step.What you getThe team that joins yours, and what a meeting costs.Book a 1-to-130 minutes. Your numbers, worked out live.