RESULTS
Here's what we did for them.
Real clients, real diaries, real numbers. Dated, with no made-up heroes.
Cape Solutions
- Who
- Samantha runs Cape Solutions UK, placing sales professionals into UK tech, recruitment and construction firms.
- The situation
- A new Head of BD, a strong offer, and not enough of the right conversations. The choice was another hire or more ad spend.
- What we ran
- Her own LinkedIn, in her voice, aimed at companies already employing BDMs, leading with cost saving.
- First 30 days
- 639 connection requests, 277 accepted (43%), 90 replies, 25 interested conversations.
Be like Sam. Same team, more of the right conversations.
Blayde Recruitment
First meeting booked overnight.
Damien M, Managing Director, Blayde Recruitment.
“I’ve never had somebody make an appointment with me like that ever. I committed to a sale quicker than I ever have done.”
We test on ourselves first
Our own numbers. Not a promise.
One campaign, three LinkedIn accounts, three months: 5,950 people reached, 752 conversations, 98 said they were interested, every one of them called, 65 meetings booked. One meeting for every 92 people we put into the top of the funnel, and 66% of interested leads booking once rung.
5,950
people reached
752
conversations
98
said they were interested
65
meetings booked
66% of interested leads book a meeting when we ring them. The published benchmark for cold calling strangers is 4.6%.
The proof table (one source of truth)
| Claim | Number | Source | Read on |
|---|---|---|---|
| People reached, own campaign | 5,950 | Own CRM, 3 accounts, 3 months | Sep 2026 |
| Conversations | 752 | Own CRM | Sep 2026 |
| Said they were interested | 98 | Own CRM | Sep 2026 |
| Meetings booked | 65 | Own CRM | Sep 2026 |
| Interested to meeting when rung | 66% | 65 of 98 | Sep 2026 |
| Cold-call conversation to meeting, benchmark | 4.6% | Belkins B2B Cold Calling Benchmarks 2026 | Sep 2026 |
| Cape Solutions, first 30 days | 639 sent, 277 accepted, 90 replies, 25 interested | Campaign export | Sep 2026 |
| Our cost per meeting, modelled | £98 to £197 | Modelled from our own campaign | Sep 2026 |
| BDM meetings a month | ~10 | Bridge Group 2025 SDR median | 2025 |
| BDM cost per meeting | ~£410 | Indeed UK average salary with NI and pension, over 10 meetings | Sep 2026 |
| BDM activity a day | 44 dials, 41 emails, 19 LinkedIn touches | Bridge Group 2025 | 2025 |
| Ads cost per meeting | £500 to £1,200 | Lead cost at 10 to 20% lead to meeting plus a 15 to 20% management fee | Sep 2026 |
| Other agencies, per appointment | £300 to £600 | Published UK and US pricing, aggregate | Sep 2026 |
See what we could do for your diary.