RESULTS
Here's what we did for them.
Cape Solutions
- Who
- Samantha runs Cape Solutions UK, placing sales professionals into UK tech, recruitment and construction firms.
- The situation
- A new Head of BD, a strong offer, and not enough of the right conversations. The choice was another hire or more ad spend.
- What we ran
- Her own LinkedIn, in her voice, aimed at companies already employing BDMs, leading with cost saving.
- First 30 days
- 639 connection requests, 277 accepted (43%), 90 replies, 25 interested conversations.
Be like Sam. Same team, more of the right conversations.
Blayde Recruitment
First meeting booked overnight.
Damien M, Managing Director, Blayde Recruitment.
“I’ve never had somebody make an appointment with me like that ever. I committed to a sale quicker than I ever have done.”
The Original Biltong CompanyEcommerce
£96k to £265k in 12 months.
- Who
- The Original Biltong Company, a UK biltong brand selling online.
- What we ran
- We rebuilt their Google Ads strategy, SEO, site design, and email and SMS, and ran them as one plan.
- In 12 months
- £96k to £265k.
We test on ourselves first
Our own numbers. Not a promise.
One campaign, three LinkedIn accounts, three months: 5,950 people reached, 752 conversations, 98 said they were interested, every one of them called, 65 meetings booked. One meeting for every 92 people we put into the top of the funnel, and 66% of interested leads booking once rung.
5,950
people reached
752
conversations
98
said they were interested
65
meetings booked
66% of interested leads book a meeting when we ring them. The published benchmark for cold calling strangers is 4.6%.
The proof table (one source of truth)
| Claim | Number | Source | Read on |
|---|---|---|---|
| People reached, own campaign | 5,950 | Own CRM, 3 accounts, 3 months | Sep 2026 |
| Conversations | 752 | Own CRM | Sep 2026 |
| Said they were interested | 98 | Own CRM | Sep 2026 |
| Meetings booked | 65 | Own CRM | Sep 2026 |
| Interested to meeting when rung | 66% | 65 of 98 | Sep 2026 |
| Cold-call conversation to meeting, benchmark | 4.6% | Belkins B2B Cold Calling Benchmarks 2026 | Sep 2026 |
| Cape Solutions, first 30 days | 639 sent, 277 accepted, 90 replies, 25 interested | Campaign export | Sep 2026 |
| Our cost per meeting, modelled | £98 to £197 | Modelled on one LinkedIn seat at three to five qualified meetings a month | Nov 2026 |
| BDM meetings a month | ~10 | Bridge Group 2025 SDR median | 2025 |
| BDM cost per meeting | ~£410 | Indeed UK average salary with NI and pension, over 10 meetings | Sep 2026 |
| BDM activity a day | 44 dials, 41 emails, 19 LinkedIn touches | Bridge Group 2025 | 2025 |
| Ads cost per meeting | £500 to £1,200 | Lead cost at 10 to 20% lead to meeting plus a 15 to 20% management fee | Sep 2026 |
| Other agencies, per appointment | £300 to £600 | Published UK and US pricing, aggregate | Sep 2026 |
QQuestions
Does it actually work? Ask us.
Do appointment setting agencies actually work?
When they ring people who have already said they are interested, yes. On our own campaign, 5,950 people reached became 752 conversations, 98 interested replies and 65 booked meetings in three months.
What is the biggest mistake in lead generation?
Ringing too late, or not at all. Most teams work hard to get a reply and then answer it by email a few days later, by which time the interest has gone. On our own campaign, ringing interested people within 24 hours booked 66% of them, against 4.6% for cold calls.
Are these real numbers?
Yes. Every figure on this page comes from a campaign export or our own CRM, with the date we read it. Where a number is modelled, it says so.
What happens in the first month?
Replies start in week two and meetings land from weeks three and four. For Cape Solutions, the first 30 days were 639 messages sent, 277 accepted, 90 replies and 25 interested prospects.
Are the meetings any good?
They are with people who replied, said they were interested and spoke to one of our callers before the meeting was booked. Damien at Blayde Recruitment said he had never had somebody make an appointment with him like that.
See what we could do for your diary.