For marketing agencies

Lead generation for marketing agencies. Not the referral lottery.

You run outreach for your clients and never for yourself. We find the brands that need what you do, start a conversation in your voice, and book the first meeting into your diary, every week, whether or not a referral turns up.

For agency founders and new business leads at agencies of 3 to 50 people who want a pipeline they can plan a quarter around.

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01The problem

Sounds familiar? It should. We hear it every week.

Referrals you cannot plan around

The 2026 AgencyAnalytics benchmark report found personal networks still drive the majority of agency new business. Lovely when it comes. Impossible to plan a hire or a lease around.

The cobbler's children

Every agency has a new business plan. It is the first thing dropped when a client goes live, and the last thing picked up when a client leaves. By then the gap is three months wide.

Pitching late

By the time a brief lands you are one of four agencies and the budget is set. The agencies that win are the ones already in the conversation before the brief exists.

What we run instead

02What we run

Four ways in. One meeting in your diary.

Your LinkedIn, plus our salespeople who join your team on it, aimed at marketing directors and founders at the kinds of brands you already do your best work for. Inboxes that land. A friendly text. And a British caller who rings every interested reply within 24 hours, so the first meeting is with someone who already wants to talk.

Salespeople on LinkedIn

Your profile, plus ours on your team. Around 450 personal connection requests a week to the people who buy what you do.

Inboxes and SMS

Warmed-up inboxes that land, and a friendly text so nobody goes cold between the reply and the call.

British callers

Every interested reply rung within 24 hours, qualified, and booked into your diary with notes.

Your own CRM login

Every message, reply and call in one place, live. A weekly report you can check against your calendar.

We set everything up with you on day one. After that you do not write a message, send an email or pick up a phone. You just turn up to the meetings.

60sSee how we do it, in 60 seconds

How your next client goes from a stranger on LinkedIn to a meeting in your diary.

Like what you see? Book your 1-to-1 →

What each meeting costs

03Cost per meeting

Shorter bar, cheaper meeting. Ours is pink.

Paid ads

£500 to £1,200

Other agencies

£300 to £600

A new sales hire

about £410

NEON GORILLA

£98 to £197, modelled

Cost per qualified meeting. Ads: WordStream Google Ads benchmarks 2025, business services, at 10 to 20% lead to meeting plus a management fee. Other agencies: published UK and US per-appointment pricing, aggregate. Sales hire: Indeed UK average salary with employer NI and pension, over the Bridge Group 2025 median of ten meetings a month. Ours: modelled on one LinkedIn seat at three to five qualified meetings a month; your market and offer decide the result. Read Nov 2026.

On your 1-to-1 we work out your cost per meeting with your own numbers, before you commit to anything.

Don't just take our word for it

04Proof

Here's what it did for businesses like yours.

Our own campaign

65 meetings in three months.

We are an agency too, and we run the same system on ourselves first. One campaign, three LinkedIn accounts: 5,950 people reached, 752 conversations, 98 said they were interested, 65 meetings booked.

Cape Solutions

90 replies from 639 connection requests.

A 43% acceptance rate and 25 interested conversations in the first 30 days, from one LinkedIn account, run in the owner's own voice.

Belkins B2B Cold Calling Benchmarks 2026. Ours: 65 meetings from 98 calls to prospects who had said they were interested, one campaign, three accounts, three months, read Sep 2026.

Read the full stories →

What the first 90 days look like

05First 90 days

From one setup call to a full diary.

Day 1
The setup call
Your market, your best clients and how you talk. From here, we take over.
Day 7
LinkedIn goes live
Your profile and our salespeople start conversations with the right people.
Day 14
Callers and CRM live
Every interested reply gets a call. You get your own CRM login.
Week 4
Full pace
Inboxes warmed up and sending, SMS follow-ups running.
Every month
A review call
What booked, what closed, what we change next.
Day 90
The straight review
Cost per meeting, meetings to clients, and what we scale next.

No fairy tales: we do not promise you sales. We promise the work, done properly, every week. Our promise →

06Questions

The ones we get asked first.

If it does not add up on your numbers, I say so on the call. Ben.

Book a 1-to-1

Should an agency offer free audits to win clients?

Only to people who have already agreed to a call. A free audit sent cold gets read and filed, because the prospect has not decided to change anything yet. Ask for the conversation first and send the work before it, so it lands with someone who has made time for you.

Is pay per appointment lead generation worth it for an agency?

It can be, if the meeting is defined tightly. Published per-appointment pricing runs £300 to £600 a meeting. Judge any model on one sum: what you paid divided by meetings held with people who fit your brief.

Retainer or pay per meeting →

We already do outbound for clients. Why would we use you?

Because you do it for them and not for you. Every agency owner tells us the same thing: the new business plan is the first casualty of a busy month. We run yours every week regardless, and we report on it like a client would expect.

Will it sound like us?

Yes. On the setup call we go through how you talk, the work you are proudest of and the clients you want more of. The messages are written in that voice and you see them before they go out.

Which brands do you target?

The ones that look like your best clients: sector, size, the marketing roles they are hiring for, the agencies they have just parted with. Buying signals first, then the list.

What does a meeting cost?

Modelled, £98 to £197 per qualified meeting, depending on your market. Paid ads for agency terms run £500 to £1,200 a meeting once the form fills are qualified. We work out your numbers on the 1-to-1.

Do you work with agencies that compete with each other?

We do not run the same list for two agencies at once. If you work in a niche, say so on the setup call and we check before we start.

07Read more

The long answers. Written for you, not for everyone.

9 November 2026 · 4 min read
What a new client really costs a marketing agency
Most agencies know their average retainer. Almost none know what the first meeting with a new client cost them. Four ways of getting it, costed, and the number to put in your own spreadsheet.
Read it →
5 November 2026 · 4 min read
LinkedIn outreach for agency founders that does not read like an agency wrote it
Marketing directors judge an agency's outreach as a sample of its work. Most samples are terrible. The three messages we use on agency founders' profiles, and the numbers behind them.
Read it →
2 November 2026 · 4 min read
How agencies get in before the brief is written
The average agency pitch wins one time in five. The agencies that do better are rarely better at pitching. They were in the room before there was a pitch. Four signals that tell you when.
Read it →
27 October 2026 · 3 min read
Why agencies never do their own outreach, and the fix that sticks
Every agency has a new business plan and almost none run it for more than six weeks. It is not a discipline problem. It is a structural one, and it has a structural fix.
Read it →
22 October 2026 · 4 min read
New business for marketing agencies when the referrals stop
Three in four agencies say referrals are their main source of new clients. That works until it doesn't. Here is a pipeline you can plan a quarter around, and what each part of it really costs.
Read it →

Your next clients are out there right now. Let's go and meet them.

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Who we help

Recruitment agenciesBusiness development for recruitment agencies B2B sales teamsAppointment setting for B2B sales teams Consultants and fractional executivesLead generation for consultants Recruitment websitesA site that matches your Indeed feed, managed from your phone Shopify food and drink storesOne person responsible for your store's growth

Where next?

See how we workEvery channel, and what your prospect sees, step by step.What you getThe team that joins yours, and what a meeting costs.Book a 1-to-130 minutes. Your numbers, worked out live.