NEON GORILLA

For consultants and fractional executives

Lead generation for consultants. Clients while you deliver.

You sell, then you deliver, then you look up and the pipeline is empty. We find the businesses that need a consultant like you right now, start the conversation in your voice, and book them into your diary while you are busy with the current client.

For independent consultants, fractional CMOs, CFOs and COOs, and small advisory firms who sell their own time and cannot spend it prospecting.

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01The problem

Sounds familiar? It should. We hear it every week.

Feast, then famine

Every engagement ends. The one after it only exists if you were selling while you delivered, and you were not, because you were delivering.

The network runs dry

The first year of consulting runs on people who already know you. The second year is when that stops, and the alternative is a day of cold outreach for every day of billable work.

The outreach you keep meaning to do

The LinkedIn post you drafted. The list you half built. The follow-up you forgot. It is not a discipline problem. It is a time problem, and it does not go away by being busier.

What we run instead

02What we run

Four ways in. One meeting in your diary.

Your LinkedIn, run in your voice, aimed at the founders and leadership teams at the size of business you do your best work for. Inboxes that land. A friendly text. And a real British caller who rings every interested reply within 24 hours, so the first conversation is with someone who has already said yes to it.

Salespeople on LinkedIn

Your profile, plus ours on your team. Around 450 personal connection requests a week to the people who buy what you do.

Inboxes and SMS

Warmed-up inboxes that land, and a friendly text so nobody goes cold between the reply and the call.

British callers

Every interested reply rung within 24 hours, qualified, and booked into your diary with notes.

Your own CRM login

Every message, reply and call in one place, live. A weekly report you can check against your calendar.

We set everything up with you on day one. After that you do not write a message, send an email or pick up a phone. You just turn up to the meetings.

60sSee how we do it, in 60 seconds

How your next client goes from a stranger on LinkedIn to a meeting in your diary.

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What each meeting costs

03Cost per meeting

Shorter bar, cheaper meeting. Ours is pink.

Paid ads

£500 to £1,200

Other agencies

£300 to £600

A new sales hire

about £410

NEON GORILLA

£98 to £197, modelled

Cost per qualified meeting. Ads: WordStream Google Ads benchmarks 2025, business services, at 10 to 20% lead to meeting plus a management fee. Other agencies: published UK and US per-appointment pricing, aggregate. Sales hire: Indeed UK average salary with employer NI and pension, over the Bridge Group 2025 median of ten meetings a month. Ours: modelled on one LinkedIn seat at three to five qualified meetings a month; your market and offer decide the result. Read Nov 2026.

On your 1-to-1 we work out your cost per meeting with your own numbers, before you commit to anything.

Don't just take our word for it

04Proof

Here's what it did for businesses like yours.

One LinkedIn account, 30 days

277 new connections. 90 replies. 25 interested.

Cape Solutions' owner ran the first month on her own profile, in her own voice, aimed at companies already employing the people she places. One account is enough to start.

The call makes the difference

66% booked when we rang them.

On our own campaign, 65 of the 98 people who said they were interested booked a meeting once a real person rang them. You never make that call. You just turn up to the meeting.

Belkins B2B Cold Calling Benchmarks 2026. Ours: 65 meetings from 98 calls to prospects who had said they were interested, one campaign, three accounts, three months, read Sep 2026.

Read the full stories →

What the first 90 days look like

05First 90 days

From one setup call to a full diary.

  1. Day 1

    The setup call

    Your market, your best clients and how you talk. From here, we take over.

  2. Day 7

    LinkedIn goes live

    Your profile and our salespeople start conversations with the right people.

  3. Day 14

    Callers and CRM live

    Every interested reply gets a call. You get your own CRM login.

  4. Week 4

    Full pace

    Inboxes warmed up and sending, SMS follow-ups running.

  5. Every month

    A review call

    What booked, what closed, what we change next.

  6. Day 90

    The straight review

    Cost per meeting, meetings to clients, and what we scale next.

No fairy tales: we do not promise you sales. We promise the work, done properly, every week. Our promise →

06Questions

The ones we get asked first.

If it does not add up on your numbers, I say so on the call. Ben.

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Why has posting on LinkedIn not brought me clients?

Because a following is not a pipeline. Posts reach people who already know you, and a buyer rarely messages a stranger off the back of one. One-to-one conversations with the people who fit your best client, started from your own profile, are what put meetings in the diary.

One-to-one beats content →

How do fractional executives find their next client?

Mostly through people they already know, which is why the next seat is hard to fill while the current one is busy. The fix is a steady run of conversations that carries on whether or not you have time that week.

Filling the next seat →

I am one person. Is this too big for me?

No. Most of our consultants start with one LinkedIn account and the callers, and we size the volume to the number of clients you can actually take on. Two new clients a quarter is a very different campaign from ten.

Will people know it is not me writing?

The messages are written in your voice from the setup call, and you approve them before anything goes out. The conversation is about their problem and your experience, which is the part only you can supply, so we build it from you.

Do I need a big following on LinkedIn?

No. This is one-to-one conversation, not content. A clear profile, a real photo and a sentence about who you help is all the audience you need.

What does it cost?

Modelled, £98 to £197 per qualified meeting, and we size the campaign to the number of clients you want. We work out your numbers with you on the 1-to-1, before you commit to anything.

Can you promise me clients?

No. We put people who want to talk in front of you and promise the work behind it, done properly, every week. Closing is yours.

07Read more

The long answers. Written for you, not for everyone.

Your next clients are out there right now. Let's go and meet them.

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Who we help

Recruitment agenciesBusiness development for recruitment agenciesMarketing agenciesLead generation for marketing agenciesB2B sales teamsAppointment setting for B2B sales teamsRecruitment websitesA site that matches your Indeed feed, managed from your phoneShopify food and drink storesOne person responsible for your store's growth

Where next?

See how we workEvery channel, and what your prospect sees, step by step.What you getThe team that joins yours, and what a meeting costs.Book a 1-to-130 minutes. Your numbers, worked out live.