About Ben
I build machines that bring businesses customers.
Every business I have run taught me the same lesson: never rely on luck for your next client. NEON GORILLA is what I built so nobody else has to.
01The story so far
Three businesses. One lesson.
Age 19
Beast Biltong
Co-founded with Eddie Hall and taken into B&M and Poundland. My first taste of what it takes to win a customer.
Next
An SEO agency
Three people, happy clients, and no pipeline of our own. We lived on referrals and luck.
The lesson
Never rely on luck
A First Class BA in Marketing and an MSc in Enterprise and Innovation (Distinction) at Keele, and years of building outbound that works.
Now
NEON GORILLA
A demand generation agency with a UK team of salespeople and callers, run from Crewe in Cheshire, filling diaries for businesses that are done waiting.