Onboarding starts with your own data and ends with an AI agent you have talked to yourself. Before we send a single message under your name, you know exactly what we found, exactly what we are going to say, and exactly what we refuse to say.
You give us your full message export and we read every conversation you have ever had: who you contacted, what you said, what got replies, where threads died. Then we tell you what your own history says. Every number in the plan comes from your data, and we would rather you check it against your own memory than take our word for it.
A B2B technology founder preparing for a funding round. This is what we found on day one, before anything changed.
Reach was never this founder's problem. Just over one in four first messages got a reply, which is respectable. Everything that was broken happened after the reply landed.
How you actually write, drawn from your own messages. We scale it, we do not replace it. The rule every draft is held to: it must be one you would send yourself if you had two spare hours and full recall of the thread. If you read a draft and think “I wouldn't put it like that”, the draft is wrong, not your instinct.
Who you have really been talking to, segmented from your own history. Often the picture in your head is wrong, and we say so. This founder believed they had a few hundred people left to reach out to. The data showed they had already messaged over 90% of their network once, then abandoned nearly all of them. The opportunity was sitting in the inbox, not in new prospecting.
Which of your own messages measurably outperformed. Their best opener got nearly double the reply rate of the template they defaulted to. They had stopped using it a year earlier and never noticed.
Seven in ten conversations that got a reply ended on the prospect's message, unanswered. Under 2% of the people who never replied ever received a follow-up. Message volume swung more than four times over between the busiest and quietest month, driven entirely by how much attention the founder had spare that week. No definition of success existed anywhere, so nothing could be measured.
Three campaigns in a fixed order, cheapest wins first, expansion last and gated on results. Plus a scoreboard both sides are judged on, and a risks table that says plainly what could go wrong. Two of the risks on it are your attention and your appetite for new ideas.
You will want to start with the campaign that excites you most. We understand that. It is also the one most likely to fail if we start it first.
Recovery first. It is unglamorous and it is the fastest route to calls in your diary. The plan we hand over has a section in it titled “the one thing I will push back on”, and it is there in writing before you have paid us to be agreeable.
You get the agent's entire brief: company description, ideal client, the problem you solve, what makes you different, tone, how it answers the first questions, and the exact point it hands over. Read it as though you had written it, because as far as your prospects are concerned, you did.
The agent does not sell. It opens a conversation, answers the first two or three questions the way you would, and gets a short call in the diary. Everything commercial happens on that call, with you.
The moment somebody says yes to a call, asks about money, or asks anything the brief cannot answer, the agent stops and flags it to a human. It never bluffs through.
The brief has a section called What it will not say. Claims stay understated until you can evidence them, and we tell you the reasoning on each one.
The agent can be ready in week one, and it does not go live until your reply discipline is proven. A warm lead with no follow-up is worse than no lead at all.
Before it runs unattended, we read twenty together. If you read one and think you would not put it like that, we fix the brief, not the message.
Every client tells us things that are probably true. Our job is to decide which of them an automated agent should repeat hundreds of times to people who will check. When in doubt, we understate it, and we tell you why.
Hi [name], saw you have been building out the team this year. Are you handling new business yourself at the moment, or has somebody picked that up? Worth a quick chat either way.
Written for this page as an example of shape and length. It is not a message we have sent for any client.
You talk to your agent in a private sandbox and ask it the awkward questions: the price one, the sceptical one, the one about your weakest claim. If it answers one the way you would not, we fix the brief. Nothing goes live until you have said so.
The value is not the automation. It is the discipline: one order of operations, one conversion metric, and a refusal to open the exciting campaign before the boring one has paid.