MOST MARKETING GUARANTEES ARE HOLLOW.MINE ISN'T.
Agencies love to guarantee impressions, reach, rankings, exposure. All the things that never paid anyone's wages. I do it differently: I charge for campaigns, I forecast what they'll return, and right now I'm backing that forecast. Your campaign returns at least what you put into it, or I keep it running until it does.
THE GUARANTEE GAME
The marketing world loves the word “guarantee” because it usually means nothing. Guaranteed impressions. Guaranteed rankings. Guaranteed “results” with no definition of what a result even is. It is built to sound like a promise while committing to nothing. I went the other way, and tied my guarantee to the only number that matters to you: the money that comes back.
I RUN IT UNTIL IT'S RETURNED YOUR OUTLAY
For a limited time, I'm guaranteeing the campaign you pay for returns at least what you put into it. If the revenue my tracking attributes to us hasn't reached your outlay by the end of the campaign, I keep it running, at no extra charge, until it has. That is a promise about my commitment, which I control, not a promise about how your market behaves, and it is written into your agreement in plain English.
HOW I CAN STAND BEHIND THAT
I can only promise this because I can measure it. Here is the machinery underneath.
- 01
I build the funnel
I own the whole path from first click to closed sale, so there is no hand-off where the money goes untracked.
- 02
I wire in Stripe and tracking
Every transaction the funnel generates is tagged and attributed. Real sales, on your own Stripe, not estimates or dashboard guesswork.
- 03
I put my fee on the line
Because I can see exactly what we generate, I can build the deal on retainer plus commission. I only really win when you win.
- 04
I stick until you're square
So I can commit to keep working until the revenue we've generated has returned what you invested with me.
15X–45X RETURN
Across the campaigns I've run, clients typically see somewhere between a 15X and 45X return on what they invest with me. That is a range from real client work, shown to give you a feel for what's possible.
It is not a promise of any specific return. Where you land depends on your offer, your market, your budget and how fast you move. Some clients sit lower, a few sit higher.
HOW IT WORKS, IN FULL
What “your outlay” means
What you put in to run the campaign with me. We agree and write down exactly what that covers before you start, so there is never any ambiguity.
What “returned” means
Revenue my tracking attributes to the campaign reaching at least your outlay. Real transactions on your own Stripe, not estimates.
What counts
Only transactions my systems track and attribute to the campaign. Your existing pipeline and other channels sit outside the guarantee.
What I need from you
Keep the campaign live for the agreed run, launch without long delays, keep the tracking in place, and handle the leads and sales on your side.
The full definitions, conditions and timeframes are set out in your service agreement, and you'll have them before you sign anything.
QUESTIONS, ANSWERED STRAIGHT
A guarantee is only as good as its detail, so here is the detail.
What exactly do you guarantee?
I guarantee my commitment, not the market. For a limited time, if the revenue my tracking attributes to your campaign hasn't returned at least what you put into it, I keep the campaign running at no extra charge until it has. That's the promise, in plain English, and it's written into your agreement.
What does “returns your outlay” actually mean, and how is it measured?
Your outlay is what you put in to run the campaign with me. “Returned” means the revenue my own tracking attributes to that campaign reaches at least your outlay. It's measured through the Stripe integration and tracking I install, so it's based on real transactions, not estimates.
How do you track ROI and attribute transactions?
I build the funnels, connect Stripe, and install tracking widgets that tag every transaction those funnels generate. That means I can point to specific sales and say “we generated that.” Only transactions my systems track and attribute count toward the guarantee. I don't claim credit for your existing pipeline, walk-ins, or revenue your other channels bring in.
What happens if it doesn't work?
Then I'm still on the hook. If the campaign hasn't returned your outlay by the end of its run, I keep it going at no extra charge until it has. You're not left paying for a campaign that hasn't paid you back yet.
What's the catch, what are the conditions?
No catch, but there are fair conditions, because the guarantee only works if we're both doing our part. You keep the agreed minimum budget running, approve and launch what I build without long delays, keep the tracking in place, work the leads I send, and don't change your core offer or pricing mid-term without a conversation. If those hold, the guarantee holds. The full terms are in the agreement, nothing hidden.
How do the commission and retainer work together?
The retainer covers building and running your funnels and campaigns. On top of that I take an agreed percentage of the revenue my tracking attributes to that work. It's deliberate: the commission means I only really win when you win, so our incentives point the same way.
Do you guarantee a specific return, like 15X to 45X?
No, and be wary of anyone who does. 15X to 45X is the range I've genuinely seen across client campaigns; it's there to show you what's possible, not to promise a number. Your result depends on your offer, your market, your budget and how fast you move. What I do guarantee is that I keep working until you've made your investment back.
What do you need from me for the guarantee to hold?
Four things: keep the agreed budget live, launch what I build without long delays, leave the tracking in place, and handle the leads and sales on your side. Marketing gets you the opportunity, you still have to close and deliver. Do that, and I do the rest.
What exactly counts as my outlay?
It's what you put in to run the campaign with me. We agree and write down exactly what that covers before you start, so there's never any confusion about what the guarantee is measured against.
Is this guarantee always on offer?
No, it's a limited-time offer while I have the capacity to stand behind it properly. Once it's written into your agreement at the start of your campaign, you're covered for that campaign regardless of when the offer closes.
What could void the guarantee?
Really only if the agreed conditions aren't met, for example the budget drops below the agreed minimum, launch is delayed for weeks, the tracking is removed so I can't measure, or the leads aren't worked. It's never voided for declining to give me a testimonial or case study, that's always your choice.
Are these results typical, or cherry-picked?
The range reflects real campaigns, and results vary. Some clients land at the lower end, some higher, and a few outliers sit above the range. I'd rather show you a realistic band than one flattering number. On a call I'm happy to walk you through comparable examples for a business like yours.
Is this legally binding, and where are the full terms?
Yes. The money-back commitment isn't marketing language, it's written into your service agreement, which is where the full definitions, conditions and timeframes live. You'll have the complete terms before you sign anything, and I'm happy to walk you through them.
SEE WHAT IT LOOKS LIKE FOR YOU
Bring your numbers. I'll show you how the guarantee would apply to your offer and your market, and exactly how we'd track it.
Book a call with me →This page describes the guarantee in plain terms. The binding terms, definitions and conditions are set out in your service agreement. Results vary and figures shown are illustrative, not a promise of any specific return.