BEN FILDES
Founder of Neon Gorilla. The guy behind the scenes of an AI sales and marketing machine that works every day, whether he feels like prospecting or not.
FAST FACTS
- Founder & CEO of Neon Gorilla, the UK AI + Marketing partner (BNF Trading Ltd)
- MSc Enterprise and Innovation, Distinction — Keele University (2023)
- BA (Hons) Marketing and Management, First Class — Keele University (2021)
- Co-founded Beast Biltong with World's Strongest Man Eddie Hall; 2,000+ stores
- £8m+ generated for clients, including work for Monday.com
- Author of Vibe Prospecting and the Claude for Sales 2026 Outbound Playbook
EDUCATION
MSC ENTERPRISE AND INNOVATION
Keele University. Awarded with Distinction. Dissertation and projects focused on AI adoption in small-business marketing.
BA MARKETING AND MANAGEMENT
Keele University. First Class Honours. Marketing theory, put immediately to work building real businesses.
ENTREPRENEURSHIP
Founder & CEO, Neon Gorilla
Founded and scaled a digital marketing and AI automation agency, now the AI + Marketing partner behind AI Sales, AI Search and AI Social. Clients from SMEs to enterprise, including Monday.com. £8m+ generated for clients. Builds the AI sales systems he sells, and runs his own pipeline on them every day.
Founder & CEO, Beast Biltong Ltd
Founded a high-protein FMCG brand in partnership with World's Strongest Man, Eddie Hall. Launched into more than 2,000 stores in one of the UK's most competitive categories, running product, partnerships, inventory and brand.
Enterprise Advisor, Keele University
Student Knowledge Exchange Enterprise Advisor in the Research and Innovation team. Mentored student founders, delivered startup bootcamps and enterprise programmes, and contributed to the university's enterprise strategy.
EasyAI, with Keele University
Co-developed an AI-driven social media management platform helping SMEs create and manage marketing content without in-house expertise.
Digital marketing, from first principles
Freelancing since 2014 across design, web, paid media, email and sales. A decade of doing the work by hand is why the AI systems he builds actually match how selling works.
WRITING
Ben writes Feed The Machine, a newsletter on marketing and AI. Two pieces to start with: The Rise of Vibe Prospecting (describe your ideal customer in plain English, let AI build the list) and Claude for Sales: The 2026 Outbound Playbook (the four-layer architecture behind AI Sales).
Read Feed The Machine →WORK WITH BEN
One founder, an AI staff that never sleeps, and a guarantee with no fine print: one new client in 90 days or every penny back.