Ben Fildes
The man behind the mask
I have spent twelve years in marketing. Freelancing since 2014, content engines with monday.com and ChooseMyCar, a food brand co-founded with the World's Strongest Man. Now I run Neon Gorilla, where an AI staff does the heavy lifting and a human approves everything before it moves. This page is the human half of that.
The short version
Twelve years of doing the work
Freelancing since 2014. SEO and content with monday.com and ChooseMyCar. Beast Biltong co-founded with Eddie Hall and stocked in over 2,000 UK stores. A First Class degree, a Distinction MSc and an Enterprise Advisor seat at Keele, all in one sentence so this page does not read like a CV. Then I put the lot into an AI staff so the work scales past my calendar. That photo is Kuala Lumpur, between meetings with nobody.
monday.com
Content at serious scale
I worked with monday.com on the content engine behind their organic growth. Around 3,000 live blog posts, every one engineered for search. External tracking put the result at roughly 1,860 additional leads a month and about £7.6 million in annualised revenue value. The full numbers, sources and caveats are in the case study. What it taught me: content compounds when you treat it as a production system, not a hobby.
ChooseMyCar
SEO in a bruising market
Used cars and car finance is one of the most competitive corners of UK search, fought over by brands with budgets we did not have. At ChooseMyCar I worked on the organic engine that let a challenger punch above its weight. That is the team on the company's fifth birthday. What it taught me: process beats heroics, especially when the market does not care how clever you are.
Travelling with an AI staff
The business runs while I climb
This is the point of all of it. That photo is Vietnam. While I was up there, the systems I now sell were at home drafting outreach, writing content and queueing social posts, with nothing going out until a human said yes. I did not build Neon Gorilla to work more hours than everyone else. I built it so founders get their time back. I spend mine travelling.
How I've helped people
On our own pipeline
We run the engines on our own LinkedIn first. Since June: around 700 conversations, 48 sitting at interested and 20 meetings booked, with every message approved by a human before it went anywhere.
For clients
Damien at Blaydes Recruitment booked 13 meetings in his first month on the system. Three paying clients run the same engines on their own accounts today, with a fourth mid-trial.
For free
Ten working Claude skills, free to download, no email wall. The same tools we use every day. If one saves you an afternoon, that is the pitch working as intended.
Ben Does AI
Watch me figure it out in public
Ben Does AI is my YouTube channel. Short, honest videos on using AI to run a real business, filmed wherever I happen to be, including that street in Hanoi. No hype and no course to sell you at the end. If you would rather read, Feed The Machine is the newsletter version, showing the working behind everything we build.
The Campfire
Pull up a chair
The Campfire is where I talk shop on camera with Sean O'Connor and Stefan Meyer. No slides, no script, just the conversations we would be having anyway: how Google now ranks whole systems rather than single pages, and why imperfect human writing beats AI-typical text every time. Clips go out on the Neon Gorilla LinkedIn. Start with these two.
Fancy your own AI staff?
Three ways in. Book a free qualifier call and I will tell you honestly whether this fits your business. Start the free trial and see the engines running on your own accounts within a week. Or take the free tools and build it yourself. All three are fine by me.