SOCIAL HOOK WRITER
Short-form video is decided in the first 1.5 seconds. Not the edit, not the lighting: the hook. And most founders film the video first and hope a hook emerges, which is backwards.
This skill works the right way round: one input (your offer, an insight, a customer story) becomes 10 hooks across proven formats, each with script beats for a 20-40 second video, and a verdict on which 3 to film first.
WHAT IT DOES
- → Writes 10 hooks with the payoff stated in under 10 words
- → Rotates proven formats: myth-bust, POV, listicle, story, contrarian, 30-second tutorial
- → Attaches 3-4 script beats and one soft CTA per hook
- → Only uses claims you actually gave it: no invented numbers, ever
HOW TO USE IT
- 01 Download the .md file below
- 02 Add it to your Claude setup
- 03 Tell it what you sell, who watches, and one real proof point
QUESTIONS
Which platforms does this suit?
TikTok, Instagram Reels and YouTube Shorts: anywhere the first line decides everything. The formats are platform-agnostic; the beats keep videos in the 20-40 second sweet spot.
I am not comfortable on camera. Still useful?
Yes: the hooks work for faceless formats and AI-avatar video too. The AI Social engine generates the videos themselves with AI UGC avatars via Fastlane, so nobody has to perform.
How do I know which hooks worked?
Film 3, post, compare hold rate, not views. The AI Social engine runs that loop weekly and feeds winners back into the next calendar automatically.
The full engine
THIS SKILL IS ONE PLAY. RUNS THE GAME.
£499/month + VAT. We owe you 1 client in 90 days, or it's free until you get one. 10 client spots per quarter — 8 left in Q3.