neongorilla.co.uk

NeonGorilla already had:

• A strong service offering with clear demand
• Proven ability to convert inbound leads
• Active presence on LinkedIn

But outbound told a different story.

Like most agencies, LinkedIn outreach looked like this:

• Manually searching for prospects
• Building lead lists from scratch
• Writing and sending connection requests
• Managing replies and follow-ups
• Dropping off when client work took priority

It worked in short bursts.

But it didn’t hold.

Outbound was:

• Slow to execute
• Labour-intensive to maintain
• Difficult to scale
• Inconsistent in output

Some weeks produced conversations.

Others produced nothing.

Pipeline depended on availability.

Not structure.

This wasn’t a messaging issue.

It was a throughput constraint.

Canopy

We built and deployed Canopy, Neon Gorilla’s LinkedIn outreach command centre.

Everything ran through Canopy:

• Campaign setup and control
• Lead sourcing via the built-in Lead Finder
• Sales Navigator search integration
• Inbox monitoring and conversation tracking
• Performance visibility across campaigns

Instead of fragmented tools and manual effort, outreach became structured, visible, and continuously running.

Targeting & Lead Infrastructure

Before scaling outreach, we fixed the inputs.

Using Canopy’s Lead Finder (with Sales Navigator fully integrated), we:

• Defined a clear ICP (UK-based marketing agency owners)
• Built precise search segments by role and niche
• Generated structured lead lists directly inside campaigns
• Scored and prioritised prospects based on relevance

This removed manual list-building entirely.

Every campaign started with qualified, high-fit prospects, not scraped or guesswork lists.

Campaign Execution at Scale

With targeting in place, campaigns were launched and managed through Canopy.

Behind the scenes, trained assistants handled the day-to-day execution:

• Sending connection requests
• Engaging with prospect activity
• Managing conversations
• Handling follow-ups
• Moving prospects toward booking

Activity didn’t rely on someone logging in. It ran continuously.

Visibility Before Outreach

Before any message was sent, prospects were warmed up through:

• Post interactions
• Light engagement
• Consistent presence in their feed

By the time outreach began, there was already familiarity.

Natural Conversation Flow

Once connected:

• Replies were handled without delay
• Conversations adapted based on context
• Follow-ups were consistent but not forced

Nothing felt templated. Nothing stalled.

Partner Account Network

To unlock scale, campaigns were deployed across a:

Partner network of LinkedIn accounts

All accounts were managed within Canopy and aligned to the same campaign logic.

This allowed:

• Higher daily outreach volume
• Wider reach across the ICP
• Consistent activity across multiple profiles

Built for LinkedIn

Activity followed natural patterns:

• Gradual scaling
• Engagement-first behaviour
• Distributed across multiple accounts

Accounts remained stable while performance increased.

Conversations That Feel Real

Conversations weren’t driven by rigid templates.

They:

• Matched tone naturally
• Responded to context
• Handled objections fluidly

Prospects engaged as if speaking to a real person.

Because structurally, they were.