# Neon Gorilla

> AI + Marketing partner for SMEs. Three systems (pricing on a strategy call): AI Sales (win customers, LinkedIn + email engine on your own accounts, every message approved by you), AI Search (get found, SEO and AI-search content, backlinks, live rankings dashboard), AI Social (get known, AI short-form content across TikTok, Reels and Shorts). Founder: Ben Fildes. Contact: ben@neongorilla.co.uk.

Every page on this site has a markdown version: append .md to any URL.

## Products

- [AI Social](https://www.neongorilla.co.uk/services/ai-social.md): AI Social gets you known: Claude plans the content, Fastlane's AI generates the short-form videos, you approve every post. TikTok, Reels and Shorts on repeat.
- [AI Search](https://www.neongorilla.co.uk/services/ai-search.md): AI Search grows your visibility on Google and inside AI answers with three compounding loops: competitor analysis, content for high-value keywords, and collaborations. Tracked monthly.
- [Content Marketing](https://www.neongorilla.co.uk/services/content-marketing.md): Most content marketing fails quietly.
It looks fine, reads fine, and does nothing.
We don’t publish to “stay consistent”.
We publish to answer real questions, earn trust, and drive outcomes.
- [AI Sales](https://www.neongorilla.co.uk/services/ai-sales.md): AI Sales, done for you. AI-led LinkedIn outreach on your own account, email follow-up, live CRM pipeline. We owe you 1 client: no client in 90 days and Canopy is free until you get one.
- [Search Engine Optimisation](https://www.neongorilla.co.uk/services/seo.md): Modern SEO is about understanding user intent, delivering credible answers, and structuring content so that both humans and machines can easily interpret it.
- [Generative Engine Optimisation](https://www.neongorilla.co.uk/services/geo.md): GEO ensures your content is clear, accurate, and structured enough to be reused, not just crawled.
- [Marketing Automation](https://www.neongorilla.co.uk/services/marketing-automation.md): We design systems that support quality, reduce manual effort, and preserve trust, without quietly breaking workflows.

## Free Claude Skills

- [Tools & Skills ecosystem](https://www.neongorilla.co.uk/tools.md): downloadable Claude skills (.md files) for sales, search and social, free, drop into any Claude Code setup.
- [Cold Email Rewriter](https://www.neongorilla.co.uk/tools/cold-email-rewriter.md): Emails that read like you dashed them off, built around one specific thing. Replies go up.
- [LinkedIn Reply Humaniser](https://www.neongorilla.co.uk/tools/linkedin-reply-humaniser.md): Kills the AI-sounding tells in your LinkedIn replies. Under 3 sentences, matched to their energy.
- [ICP Scorer](https://www.neongorilla.co.uk/tools/icp-scorer.md): Score any lead list 0-100 before you waste outreach on it. Ruthless pursue / maybe / skip verdicts.
- [Meeting Agenda Builder](https://www.neongorilla.co.uk/tools/meeting-agenda-builder.md): Paste the thread, get a one-page pre-call agenda: their pain in their words, proof to bring, the ask.
- [Objection Response Coach](https://www.neongorilla.co.uk/tools/objection-response-coach.md): Paste any objection and get the reframe, the proof to use, and the exact reply to send.
- [Case Study Writer](https://www.neongorilla.co.uk/tools/case-study-writer.md): Turn one client result into a case study that sells: problem, numbers, quote, and the line prospects repeat.
- [SEO + AI-Search Content Brief](https://www.neongorilla.co.uk/tools/seo-content-brief.md): Briefs built to rank in Google and get cited by ChatGPT and AI Overviews. Includes the AI-citable question.
- [Competitor Teardown](https://www.neongorilla.co.uk/tools/competitor-teardown.md): A structured teardown of any competitor's search presence: what they rank for, why, and where they're beatable.
- [Social Hook Writer](https://www.neongorilla.co.uk/tools/social-hook-writer.md): One offer in, 10 filmable short-form hooks out, with script beats and the 3 to shoot first.
- [Content Repurposer](https://www.neongorilla.co.uk/tools/content-repurposer.md): One article or video becomes 10 platform-native posts: LinkedIn, X, short-form scripts, newsletter.

## Field Notes (first-hand results)

- [What is AI SEO? A plain guide to getting found in AI answers in 2026](https://www.neongorilla.co.uk/blog/what-is-ai-seo.md): A clear, first-hand explanation of AI SEO from Ben Fildes of Neon Gorilla. What the term actually means, how it differs from classic SEO, and the practical work of getting your business named by ChatGPT, Google AI Overviews and Perplexity.
- [Structured data for AI search: how to make your facts machine-liftable](https://www.neongorilla.co.uk/blog/structured-data-for-ai-search.md): A practical guide to schema and structured content for AI search, from Ben Fildes of Neon Gorilla. Why a fact in a table beats the same fact in a sentence, which schema types earn citations, and how to write claims a model can quote without guessing.
- [How to measure AI search visibility: are you in the answers or not?](https://www.neongorilla.co.uk/blog/measure-ai-search-visibility.md): A practical guide to measuring AI search visibility from Ben Fildes of Neon Gorilla. Why rankings and traffic now miss the point, what share of AI voice means, and how to build a scoreboard for whether ChatGPT, Google and Perplexity name you.
- [How AI crawlers read your site, and how to let them](https://www.neongorilla.co.uk/blog/how-ai-crawlers-read-your-site.md): A clear guide to AI crawlers from Ben Fildes of Neon Gorilla. What GPTBot, ClaudeBot and PerplexityBot are, how robots.txt and llms.txt control them, and the technical basics of making your site legible to the machines that build AI answers.
- [Google AI Overviews: how to show up, and what they did to your clicks](https://www.neongorilla.co.uk/blog/google-ai-overviews.md): A first-hand guide to Google AI Overviews from Ben Fildes of Neon Gorilla. What they are, why your traffic can fall while your visibility rises, and the practical work of earning a place in the answer at the top of the page.
- [Seven AI SEO mistakes that keep you out of the answers](https://www.neongorilla.co.uk/blog/ai-seo-mistakes.md): The common AI SEO mistakes that keep businesses out of AI answers, from Ben Fildes of Neon Gorilla. From burying the answer and drowning in adjectives to chasing volume and flying blind on measurement, and what to do instead.
- [AI SEO for service businesses: recruiters, trades and agencies](https://www.neongorilla.co.uk/blog/ai-seo-for-service-businesses.md): How AI search changes lead generation for service businesses, from Ben Fildes of Neon Gorilla. Why buyers now ask AI to shortlist a supplier, what that means for recruiters, trades and agencies, and the practical work of being the firm the answer names.
- [521 conversations in 12 days: exactly how the AI did it](https://www.neongorilla.co.uk/blog/521-conversations-12-days.md): A day-by-day breakdown of the recruitment campaign that started 521 LinkedIn conversations and booked 6 meetings in 12 days, including the two things that went wrong.
- [SEO vs GEO: what changes when your buyers ask AI instead of Google](https://www.neongorilla.co.uk/blog/seo-vs-geo.md): A strategic look at how search marketing changes when buyers ask ChatGPT and Google AI instead of scanning ten blue links, from Ben Fildes of Neon Gorilla. What to keep, what to add, and how to measure it.
- [How to automate LinkedIn outreach without getting your account restricted](https://www.neongorilla.co.uk/blog/linkedin-outreach-without-getting-banned.md): A first-hand guide to running automated LinkedIn outreach at real volume without triggering restrictions, from Ben Fildes of Neon Gorilla. The pacing, the messages and the one mistake that got our own campaign rate-limited.
- [How to get your business cited in AI answers, without gaming anything](https://www.neongorilla.co.uk/blog/get-cited-in-ai-answers.md): A practical, first-hand GEO field guide to getting your business named in ChatGPT, Google AI Overview and Perplexity answers, from Ben Fildes, founder of Neon Gorilla. What generative engine optimisation actually is, and the loop we run to earn citations.
- [AI SDR vs a human SDR: the real numbers after 3,216 conversations](https://www.neongorilla.co.uk/blog/ai-sdr-vs-human-sdr.md): An honest, first-hand comparison of an AI SDR against hiring a human one, with the real cost, ramp time and output from running AI outbound across 3,216 conversations. Written by Ben Fildes, founder of Neon Gorilla.
- [AI lead scoring in practice: cutting a 1,892-prospect list before it burns your account](https://www.neongorilla.co.uk/blog/ai-lead-scoring-in-practice.md): How we score prospect lists with AI before any outreach happens, why we cut a third of most lists, and what happened to the campaign where the list was too big.
- [The enrichment waterfall: how AI finds the email address behind a warm LinkedIn lead](https://www.neongorilla.co.uk/blog/email-enrichment-waterfall.md): Our three-step waterfall for turning interested LinkedIn prospects into email conversations, with the real hit rates from 357 enriched contacts and the step most teams skip.
- [What 3,215 LinkedIn conversations taught us about acceptance and reply rates](https://www.neongorilla.co.uk/blog/what-3215-conversations-taught-us.md): Niche beats volume, boring sectors outperform crowded ones, and the first message decides everything. Field notes from 5,020 messages across our own and client campaigns.
- [Approval-first AI: 43 booked meetings and not one message sent without a human](https://www.neongorilla.co.uk/blog/approval-first-ai-outbound.md): The architecture that lets AI run your outbound without ever speaking for you unsupervised: default-reject queues, hard stops, and why the approval loop makes the AI better, not slower.
- [From Sales Navigator search to working prospect sheet in one evening](https://www.neongorilla.co.uk/blog/prospecting-sheets-automation.md): The exact pipeline that turns a raw LinkedIn search into a scored, enriched, campaign-ready prospect list without a VA, with the checks that stop garbage getting through.

## Pages

- [AI Sales for Marketing Agencies](https://www.neongorilla.co.uk/ai-sales-for-marketing-agencies.md): For UK founders and CEOs of 2-50 person companies seeing inefficient returns from marketing. AI bridges the gaps in SEO and paid media, and builds a sales pipeline that pays for it. We owe you 1 client: no client in 90 days and it's free until you get one.
- [Contact](https://www.neongorilla.co.uk/contact.md): Talk to Neon Gorilla: AI sales, search and social systems for UK SMEs. An actual person replies, usually the founder, usually the same day.
- [About](https://www.neongorilla.co.uk/about.md): Meet Neon Gorilla: the UK AI + Marketing partner behind AI Sales, AI Search and AI Social. Founded by Ben Fildes. One operator, one database, one conversation.
- [AI Sales for Construction & Trades](https://www.neongorilla.co.uk/ai-sales-for-construction.md): AI sales for construction firms and trades: reach the MDs and commercial directors who award contracts, on LinkedIn, at scale. We owe you 1 client: no client in 90 days and it's free until you get one.
- [Tools](https://www.neongorilla.co.uk/tools.md): Buy-and-download tools from the Neon Gorilla jungle: the 2026 Outbound Playbook, the ICP List Builder prompt pack, and the Marketing Roadmap template.
- [Terms of Service](https://www.neongorilla.co.uk/terms-of-use.md)
- [How we work](https://www.neongorilla.co.uk/how-we-work.md): Inside look at how Neon Gorilla builds accountable content systems: beliefs, processes, collaboration model, and what working with us actually means.
- [AI Sales for SaaS Founders](https://www.neongorilla.co.uk/ai-sales-for-saas-founders.md): AI sales for SaaS founders: keep founder-led selling, lose the manual prospecting. AI-led LinkedIn outreach on your own account, email follow-up and a live pipeline. We owe you 1 client: no client in 90 days and it's free until you get one.
- [Privacy](https://www.neongorilla.co.uk/privacy-policy.md): How Neon Gorilla collects, uses and protects your data across our website and AI sales, search and social systems.
- [AI Sales for Recruitment Agencies](https://www.neongorilla.co.uk/ai-sales-for-recruitment-agencies.md): The AI sales engine for recruitment firms: LinkedIn business development and candidate outreach in your voice, every message approved by you. 13 meetings booked in a client's first month. We owe you 1 signed client, guaranteed.
- [AI Sales for Consultants & Coaches](https://www.neongorilla.co.uk/ai-sales-for-consultants.md): AI sales for consultants and coaches: qualified discovery calls booked while you deliver. AI-led LinkedIn outreach on your own account with a 90-day new-client guarantee.
- [Ben Fildes](https://www.neongorilla.co.uk/ben-fildes.md): Founder of Neon Gorilla. Twelve years in marketing with monday.com, ChooseMyCar and Beast Biltong, now running an AI staff that books meetings while he travels.

## Case Studies

- [neongorilla.co.uk](https://www.neongorilla.co.uk/case-studies/neon-gorilla.md): How NeonGorilla Turned LinkedIn Outreach Into a Predictable Meeting Pipeline
- [monday.com](https://www.neongorilla.co.uk/case-studies/saas-seo.md): How monday.com Scaled Content Without Losing Control
- [choosemycar.com](https://www.neongorilla.co.uk/case-studies/automotive-seo.md): How ChooseMyCar Stabilised Growth in a Volatile Automotive Market

## Optional

- [Home](https://www.neongorilla.co.uk/index.md): homepage in markdown
- [Terms of engagement](https://canopy.neongorilla.io/terms): client terms